One of the chief highlights at the Mint Digital Decoded Conference was the exclusive view into the upcoming innovations being developed and hosted by Tata Communications—to make digitization smoother for enterprises and partners.
By: HT Brand Studio
Source: Freepik.com
When you think Formula One, you think speed. And it's speed not just on the race track but speed in taking strategic decisions through real time data, and speed in getting the action across to millions of fans around the world. And how does all of this happen? Through a reliable connectivity backbone to deliver the action without disruption, in high quality. Tata Communications has helped Formula 1 achieve digital transformation by revolutionising the way they're connected worldwide. It has enabled remote operations and powered secure, scalable media platforms online for the auto racing company.
And it's not just Formula One; enterprises across the globe are at various stages of their digital transformation, which will enable them to use technology to intensify their performance and their reach. Companies are using mobility, analytics, social media, and unified communications to transform how they interact with their customers and make their processes more efficient.
At the Mint Digital Decoded conference in Mumbai, Head of Global Enterprise Business at Tata Communications, Sumeet Walia, remarked that - "We are no more living in an age where digital will come upon us, digital is here, and it is proliferated more as we speak."
Companies can no longer just employ surface technologies and call themselves digital, they have to transform the entire business processes. That's where the two crucial services of Tata Communication – the Hybrid Cloud and Unified Communications and Collaboration – come into play. They are enabling businesses to reap the benefits that digital transformation brings, and do it at their own pace.
To ensure smooth transition to digital, Tata Communications is looking at all the pieces of the digital transformation puzzle. One of the highlights of the Digital Decoded Conference therefore was an introduction to all that the company has planned for the next phase of the digital journey.
Here's a closer look at some of the innovations that are being developed and hosted by Tata Communications to make the digitization journey for enterprises smoother.
Mobility – Globally, Tata Communications connects to about 1200 mobile providers, giving it immense leverage on the number of touch-points, which are essentially the individual transactions through which customers interact with parts of the business. Enterprises have yet to leverage full potential of mobility, or using mobile technologies to transform their customer experience. Tata Communications is helping enterprises seize these oppurtunities.
Take for example - MOVE, a platform which enables an access and usage agnostic, cross-border mobile experience for people and things. It is designed to help enterprises better user experience, reduce operational costs and enable them to access new opportunities faster.
Partnerships – While Tata Communications is one of the best providers for connectivity, voice over IP, one of the largest voice carriers in the world, and has data centres across the world for hosting and hosting related services. But to give its customers better value, it has tied up with the best companies across the world - like Cisco and Microsoft.
API – The Harvard business Review once wrote – "Today, a firm without application program interfaces (APIs) that allow software programs to interact with each other is like the internet without the World Wide Web." The magazine says the way the World Wide Web opened up the internet's potential for use by billions, APIs are allowing companies to grow businesses by sharing services with external firms.
"In an ideal world where millions of employees in many different organisations use an open API-enabled browser, collaboration within organisations and with external stakeholders will become easier, simpler and faster," says Anthony Bartolo is President of Mobility and Collaboration Enablement at Tata Communications.
Source: Tata Communications
IoT –Tata Communications offers LoRa, a low power wide area network (LP-WAN) in India. LoRa is a highly secure, wireless technology, developed to support low power, wide-area network requirements for efficient Machine-to-Machine (M2M) communications and Internet of Things (IoT) applications.
"Our IoT technology predominately caters to absolutely low battery usage. The sensors could be just left and forgotten, the battery can last close to 10 years. It is a low cost option for addressing any IoT where you don't have to send a lot of data but you have to send periodic data," explained Hari Nair, Head Solution Engineering India at Tata Communications.
Nair further marks out four key business themes that Tata Communications is helping enterprises address though technology.
1. Borderless Growth– The cloud allows enterprises to easily breach new markets, to launch new products and services. This implies that service and cloud players should be able to stretch across borders with ease as well.
Nair says that in terms of infrastructure and products, Tata Communications wants to help customers become competitive globally. "From that perspective, we have always thought that whatever be the product, we will launch it in all geographies, and we will offer this as a base or a leaping point for our customers to ensure that they can leverage a borderless growth approach," he says.
Source: Freepik.com
2. Productivity and efficiency – Tata Communications offers a step-by-step, modular approach to ensure minimal disruption to the business. "We put modularity into what we did. We noticed that there are certain industries, especially the IT and the BPO sector, for example, they want to ramp up and ramp down the service, they don't want to go with the fix model," Nair says.
3. Customer experience and engagement –It is important to have an omni-channel customer experience strategy. It helps in meeting the expectations of digital savvy consumers. "We noticed that we have to touch all the new kinds of information feeds that you have," Nair contends.
4. Managing business risk – For all its clients, Tata communications ensures that there is a secure IT and network environment, allowing them to adopt new cloud-based solutions confidently
Digital transformation might sound like a complicated process for many enterprises but the right partnerships and the right service providers can be empowering in the journey to capturing new geographies, boosting productivity and customer services and all of this while being safe from any security threats.
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