CX in the Experience Economy

How Oracle Unity brings adtech & martech together into a connected experience

Oracle is transforming data management capabilities to better compliment systems of customer record and help marketers gain cost efficiencies with a simplified data and tech stack. Read on to know more!

Essential Strategies of Marketing Automation

Digital marketing leverages online channels like email, websites, social media, and display advertising to deliver content that influences opinions and sells products and services. Effectively executing a digital marketing strategy requires a marketing automation system that can interpret customer signals across channels to deliver relevant and consistent experiences. Discover how marketing leaders can run effective demand generation and lead management programs with marketing automation.

Essential Strategies for Customer Loyalty Marketing

Loyal customers spend more. That fact alone should be reason enough for brands to leverage loyalty marketing programs. But many companies are unsure how to launch a loyalty initiative. This guide will help marketing leaders better understand how to deepen customer relationships through loyalty marketing - and how to launch and optimise loyalty programs.

Making Sense of Customer Data Platforms

Personalised, relevant, and end-to-end customer experiences are the goal for modern businesses. To do this, you need a way to unify data across multiple systems. That’s where a Customer Data Platform (CDP) can help to create a single customer profile that marketers can use to increase customer satisfaction, brand loyalty, and greater customer lifetime value. Here is why CDPs are the new MVP (most valuable platform).

Essential Strategies for Cross-Channel Marketing

In today’s marketing world, customers dictate the terms and times that they interact with brands. The challenge for marketers lies in keeping up with customers and anticipating their wants, preferences, and needs across multiple devices and channels with a consistent, personalised experience. This guide will help marketing leaders better understand how to execute successful cross-channel marketing campaigns.

Using Data to Deliver Customer Delight: Six Modern Marketing Lessons from Asia Pacific

In this case study with Harvard Business Review, brands such as Australian Red Cross Lifeblood, NEC Corporation, Federal Bank and Bausch+Lomb share their learnings on Customer Experience (CX). From fragmented data to precise, connected customer insights, learn about the six modern marketing lessons by six brands in APAC today.

What CEOs want from CMOs!

In this on-demand webinar, unravel the five aces that CEOs want, and CMOs have, that stack the odds in your favour. Hear from Jojo Concepcion, Chairman & CEO of CIC on the impact they’re seeing from Marketing today and what they expect to see in the future.

Four keys to marketing success in the Attention Economy

Businesses have embraced marketing automation platforms to win customers in the experience economy, enabling marketing and sales teams to work together on a shared platform, effectively reaching consumers and increasing sales. Here’s a guide to help you bring the noise—and not get lost in it.

Simplify B2C Marketing in this Experience Economy

Oracle CX Marketing helps B2C marketers to develop direct relationships with consumers in real-time through individualised, cross-channel customer experiences that span the online and offline worlds. Learn how you can deliver relevant, timely and connected experiences with Oracle today!

Personalised Marketing for B2C

Organisations that are capable of responding in the micro-moment consistently will outperform in protecting critical customer relationships and tap into these consumers as advocates to grow their brand. Here's how your marketing team can be empowered.

Creating Impactful Customer Experiences - Mint Techcetra

Mint Techcetra is a quirky little podcast packed with all-encompassing information from the ever-changing world of Tech. Here our resident tech-expert Prasid Banerjee (@undertecher) from Mint, not only talks about all that's new in this world but also busts myths around tech. This is a Mint production brought to you by HT Smartcast....

Go Further with Mobile Marketing

Did you know 65% of marketers have no official mobile strategy? Don’t let that be you. Punch above your weight with this guide featuring advice on SMS/push notifications, cross-channel integration, and performance testing.

Go Further with Cross-Channel Marketing

The challenge for marketers lies in keeping up with customers and anticipating their wants, preferences, and needs across multiple devices and channels with a consistent, seamless experience. Cross-channel marketing creates more visibility and touchpoints for brands to interact with consumers at retail storefronts, on TV or radio, and across digital channels, such as email, social, mobile, and display. Read this guide for insights into how.

Content Creator’s Playbook 2020 Edition

Content creation requires writing skills. Good content—whether it’s an email, social media post, guide, case study, or something else—needs good, sharp writing so that is clear and easy to understand and digest. Read on to understand more!

The Marketer's Guide to Brand Loyalty

CrowdTwist conducted research into what makes customers loyal, how loyalty programs can help drive better customer experiences and how to engage customers beyond their purchases. This report provides recommendations for brands based on the general findings from the research.

B2C Personalized Marketing E-book

The B2C customer isn’t what he used to before. He drives innovation. He seeks engaging and insightful interactions with brands. The product or the service isn’t the only selling point. And brands that can fulfill these expectations stand to win. Find out how you can gain a nuanced understanding of your customer using the right tools.

The Forrester Wave™: Email Marketing Service Providers, Q2 2020

An evaluation of email marketing service providers was carried out and the 13 most significant ones were analyzed, researched upon and then given suitable scores. This report shows how each provider measures up and helps B2C marketers select the right one for their needs.

Harness the power of Artificial Intelligence in Marketing

Artificial Intelligence is re-imagining marketing. It helps brands to analyze, understand, and make predictions based on data. Want to find out when your customer is buying and on which channel? Want to create more authentic and contextual experiences for your customer? Do all this, and more, with Artificial Intelligence. This webinar highlights a few real-life examples.

From Transactional to Enlightened Real-time Engagement

Did you know that trigger-based messaging for marketers, be it for sales orders, password resets, or purchase receipts, is now outdated? It doesn’t create the kind of engagement that you’d like to have, which is why you must explore other methods. This webinar explains how real-time engagement today looks like—engagement which is contextual, precise, and swift—and how it helps brands in connecting with audiences at a more meaningful level.

Investing in Digital Marketing? Here's what CIOs care about!

Brands should invest in the right marketing tools to seize opportunities for short- and long-term growth. Now more than ever, informed marketing is meaningful and CIOs hold the key. Here’s how to answer their questions and get the information you (and your customers) need.

Here are five keys to successful Automated Marketing!

Finding the best B2B prospects and converting them into loyal customers can be easy with Oracle. Learn more with our guide to marketing automation for you.

Simplify B2B Marketing in this Experience Economy

Oracle CX Marketing helps B2B marketers, collect real-time insights on buyers, and then understand and use that information to engage, convert and nurture them for retention and expansion. Learn how you can deliver relevant, timely and connected experiences with Oracle today!

Personalised B2B Marketing in the Experience Economy

Today, most B2B buyers work from home and make their B2C decisions. These decisions are driven by emotions like fear, competition, time, and innovation. As the lines between home and office blur, so do the lines of how B2B buyers research, engage, and buy. So how can you, as a B2B Marketer make your customers feel connected to you?

ABM Handbook

By developing messages and creatives that target individual accounts, prospects, and partnerships with information related to their specific pain points and initiatives, ABM handbook intends to help brands in increasing awareness and product demand.

B2B Personalized Marketing e-book

Today, the B2B buyers’ world universe emulates that of B2C, with more focus on digital, emotional, and real-time interactions. B2B experiences have transformed even more with the onset of the pandemic. Most customers are working from home, which means how they research, engage, and buy are driven by their B2C experiences. How do marketers adapt to these new challenges? How do they create a stronger relationship with their customers by crafting personalized experiences in real-time?

Marketing Automation 101

Marketing automations helps marketing teams do more with less and pass more qualified leads on for sales to close. But what actually is it? How does it involve A/B and multivariate testing, lists, segmentation, and targeting? How does it tie into email and content marketing? How does it make a different in your campaigns? Read this guide to gain an idea of the basics pertaining to marketing automation.

Go Further with Data Management

Read this guide to understand the different types of data, how to audit data, and how to use data in identity mapping, creating a consistent cross-channel experience, and reports and analytics. Also find out what components go into a good data management platform that can help with data collection, classification, analysis, and transfer.

The Path to CX Excellence for B2B Marketers

B2B marketers face a unique challenge, as B2B buyers now expect more of a B2C experience focused on digital, with more emotion, more in real time, and more social interactions. The current disruption has also seen a great deal of uncertainty and more and more people working from home. How should B2B marketers adapt and respond?

The data disconnect – Connected data is your key to CX excellence

Everything produces data, and brands struggle to keep up. Leaders are using transformational technologies to set a standard of CX that differentiates them from the competition. Discover how Oracle CX solutions can smooth your path to CX excellence.

Seamless Experiences. Effortless Interaction

Discover how connected data lets you offer real time B2ME experiences in non-linear customer journeys. Your customers now expect personalised and frictionless experiences every time.

You want to deliver. Can you streamline customer engagement, anticipate needs and deliver richer experiences in real time? Watch Oracle's video to know how!

Removing the barriers to the
Experience Economy

Accurate insights are crucial to marketing success. Yet only 31% of marketers are confident they are using data effectively. Are you part of the 31%?

Get inside the minds of marketing leaders.