CX in the Experience Economy

Connected Marketing

Creating Impactful Customer Experiences

Marketers need to think about connecting with their customers more than ever now as there are multitudes of touch points, especially in the digital landscape. CX leaders, across industries, are working hard to develop strategies that keep customers at the centre and deliver hyper-personalised experiences. Rohan Arora, Head of Marketing, Bausch + Lomb will talk about creating impactful customer experiences with the help of Oracle on Mint Techcetra.

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