The customer experience is broken. Legacy technology is way behind and it creates distorted view of the customer.
Though it provides behavioral demographic and preference data, most marketing technology doesn’t link important data silos together to deliver the bold multichannel experience that customers seek. How can marketers stay competitive in a data-driven world?Read More
Accurate insights are crucial to marketing success. Yet only 31% of marketers are confident they are using data effectively. Are you part of the 31%?
Get inside the minds of marketing leaders.Read More