The world of marketing generates customer data in abundance, but what really matters is making the most of it. Are you getting the kind of insights from your data which create brand value and customer loyalty? Find out where you stack up and how to improve with our action plan. Find out how to create more successful marketing campaigns by understanding your customers better. Wherever you are in the journey, get your next steps here.Read More
Discover how connected data lets you offer real time B2ME experiences in non-linear customer journeys. Your customers now expect personalised and frictionless experiences every time.
You want to deliver. Can you streamline customer engagement, anticipate needs and deliver richer experiences in real time? Watch Oracle's video to know how!Read More
Accurate insights are crucial to marketing success. Yet only 31% of marketers are confident they are using data effectively. Are you part of the 31%?
Get inside the minds of marketing leaders.Read More
The customer experience is broken. Legacy technology is way behind and it creates distorted view of the customer.
Though it provides behavioral demographic and preference data, most marketing technology doesn’t link important data silos together to deliver the bold multichannel experience that customers seek. How can marketers stay competitive in a data-driven world?Read More